My first thought once I finished washing this video was... "not again..." I don't mean to be so prejudiced, but when I see things like this, my first comment would be that SM is trying to make another TVXQ wave work with another artist.. =_= I received a similar vibe when I watched The Boys by SNSD. But my thoughts on SNSD is a bit different from EXO since they've already carved a steady name across the globe, and SM just happens to decide to invest more in them for that new album (though I could care less). However, EXO isn't that well known, and before this video, I've never even heard of them. I thought this was their debut music video!! Well, sorry for not paying attention to the kpop wave these days.. :S *it's just getting lamer with TV5XQ gone!* So when a friend shared the link to this video on fb, and somehow I decided to give it a try, I find this video to be pretty amazing! Yes. You've read that right. AMAZING. No pun intended. No, seriously.

Honestly I did think, "Oh no, these guys have potential. Maybe they could turn out to be as successful as TVXQ one day" which made my hatred towards SM soar higher for some reasons. Well, if you look at their appearances... They are all so handsome, manly flower boys which I could find myself drooling over. *just for the record, this RARELY happens, that is if ever, at all* The make up, the hairdo, the setting, the choreography, the eye-contact... They all shouted charisma and confidence. I'm not sure if it's because of the genre of the song, but whatever. They looked good and the video looked good. As a finance student, I can see that they have the potential to make good money (that is before I knew they already have severel music video prior to this one). The only thing slacking is the song.

I think the song can be improved in so many ways (the main one is of its harmonisation - ehem TV5XQ's harmonisation is way way way WAAAAYYYYY better than this group's!). Better harmonisation can definitely add more flavour to this song. And I also find that their vocals didn't really sound like it's coming from their hearts. Well, they can hit the notes really well, but I think they lack melody and spirit. If they've done it more passionately, I bet this song could've been an addiction from the very first listen. The chorus is pretty nice though, but then again, most songs' choruses are nice. =_= All in all, despite the good beat, to me this song is just average. Just the presentation of it to the audiences is made superbly, perhaps to cover up the lack of the song itself (amongst other things).

Then, at the back of my mind, I can't help but to think that SM has invested a huge sum of money on this group for a reason (as I've said, to try to create the next TV5XQ wave), because otherwise, EXO wouldn't have had an awesome make up team, they won't be able to put on the extra effort on the editting team - because time is money - and they wouldn't be able to come up with a good choreography, and thus they wouldn't be able to come up with such an awesome music video. This however has always been provided for TV5XQ because they're the best at making money for the company, SM hadn't had a problem investing much much more for TV5XQ. They're confident that the return will be humongous. But now, all those money had nowhere to go (because SM thinks they're giving TV2XQ a lesson whatsoever and won't invest as much anymore but only for the sake of keeping the Cassies on their toes to keep the good market...) SO yeah, the money now goes to SNSD, and EXO, and SuJu, all who previously didn't shine as bright since most resources has been diverted towards TV5XQ... Well, frankly saying, even when they're able to receive all those resources now, they still couldn't shine as bright as TV5XQ did in my opinion. TV5XQ has had the talent that couldn't be endorsed by money, couldn't be valued by money and doesn't need money to make a breakthrough. TV5XQ is just awesome like that.. :)

In the end, I'm just saying that SM should just admit it already that TV5XQ is the best artist they've nurtured, admit to the saying that 'you'll never know how valuable something is until you lost it'. Now that they've lost their gold mine, SM should just swallow their ugly pride and just accept the reality. There can never be another TV5XQ so they should just stop trying to divert all resources that is supposed to be TVXQ's to other SM artists because if it's meant for TVXQ, only TVXQ can make that project a true success. Take the song Time Machine of SNSD for example (I'm not bashing! CALM DOWN).. When the song played, the girls' voices were lovely (as lovely as they could get -_-) and the song was lovely, but somehow I just can't embed them two together. It feels like the song Time Machine wasn't made for the girls. I'm not saying that the song is not good or the girls made the song sound horrible. It's just that, the compatibility between them is zero. And while listening, instead of hearing the girls' vocals, I heard the TV5XQ's vocals all throughout in my head. I could even point out which part should've been for whom! It's just so weird. I can even picture a better harmonisation set sang by TV5XQ during the chorus and the bridge and everywhere else.. o_0

Even if SM wish to create another amazing wave in the kpop music culture, they should start something new from scratch and make another awesome breakthrough that they could brag to the rest of the world. They should stop this copying and pasting of the past success and instead, think of a new idea.. an absolute original.

Anyways, my point being, SM should stop boycotting the boys. That's all... Even if it's only the two of them left in the company for now, they should make good use of them while they can. If I was in charge of these things, biases aside, I'd quench every possible dollar left from these guys while I still have them tied under the company. And if I'm an evil gold-digging person, I might torture them worse than before. But I guess SM is just stupid like that...

Down here are EXO's previous music videos. I don't know if there are more than these. But to me, these two are enough to prove that I have been deceived by the latest music video just because SM decided to spend more on these guys all of a sudden. Seriously, when I watched the latest MV, I had thought of doing some research on the members because they ALL seemed good-looking, might've been better looking than TV5XQ! (usually in a group there are several types of faces: flower faces, tough faces, manly faces, boyish faces, pure Korean faces and whatever. but in EXO, they're all equally good looking. It's like a HUGE bomb of awesomeness dropped from the sky all at once) But then, after I watched their old videos, and all my hopes were flushed down the drain. LIES. All LIES. Because their faces are AVERAGEEEEE~ =_____= If it wasn't for the extra effort in the make-up and the hairdo and the wardrobe and the choreograhy, they're just average Joes... PLAIN. NO SPARK. BLEEHHHHH.

I'm not going to lie. I have an absolute trouble trying to listen to both of these songs until the end. :S My ears are bleeding...

Okay, I should stop spazzing now. I'm sorry if I sound like I'm bashing or whatnot, I was stating what's in my mind. And this is my blog, so I will do as I please. If you have any problem with any of these, please leave in peace. Thank you.

EDIT: Okay, so SM really is planning something. EXO seems to have taken DBSK's official colour for some reason. (are they just debuting today???) This is so stupid. SM is truly underestimating the power of Cassies. Have they not evaluated their own artists properly? Giving EXO the red colour (even if it's shaded slightly differently, it's still RED) is like insulting EXO themselves. I don't know. If I'm a member of EXO, I wouldn't want to be put in such a position where there will always be a BETTER RED FANDOM out there.. which is not mine. It's disheartening. But as I've said, SM is stupid. So go on SM, do as you please. At least it'll give their artists a bowl of rice for dinner every day.. -_-